All proceeds from Pawject Runway benefit BARCS, Maryland's largest open-admission shelter and Show Your Soft Side - the anti-abuse campaign that started in Baltimore.

 
 
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Baltimore Animal Rescue and Care Shelter (BARCS)

More than 12,000 unwanted, abused and stray animals enter the doors of the Baltimore Animal Rescue and Care Shelter (BARCS) each year – dogs, cats, kittens, puppies, even wildlife and exotic animals. BARCS is a non-profit, 501(c)3 organization operating Maryland’s largest open-admission animal shelter and pet adoption center, nestled in downtown Baltimore's Federal Hill neighborhood.

 
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Show Your Soft Side

Show Your Soft Side is a public service campaign that was created to change the mindset of young people who all-too-often view the maiming and torturing of defenseless cats and dogs as a sign of “toughness” or “manhood.” The campaign’s message that compassion toward animals is a strength, not a weakness is one that, overnight, struck a nerve with old and young alike. Today, Show Your Soft Side uses its reach and resources to build a better world for animals and, in doing so, build better adults.