The Definition of “Model Behavior”

Show Your Soft Side’s “Big Softies” are athletes, media personalities, musicians, and community leaders who believe that strength and compassion go hand in hand. The campaign’s longtime message says it best: only a punk would hurt a cat or a dog.

At Pawject Runway, they use their visibility to help introduce adoptable animals, share their stories, and inspire people of all ages to open their hearts and homes. It’s a simple but powerful reminder that kindness, empathy, and standing up for animals matters, whether you’re a kid, a grown-up, or somewhere in between.

A big Softie ‘thank you’ to our 2026 model lineup listed below.