All proceeds from Pawject Runway benefit BARCS, Maryland's largest open-admission shelter and Show Your Soft Side - the anti-abuse campaign that started in Baltimore.
Baltimore Animal Rescue and Care Shelter (BARCS)
More than 12,000 unwanted, abused and stray animals enter the doors of the Baltimore Animal Rescue and Care Shelter (BARCS) each year – dogs, cats, kittens, puppies, even wildlife and exotic animals. BARCS is a non-profit, 501(c)3 organization operating Maryland’s largest open-admission animal shelter and pet adoption center, nestled in downtown Baltimore's Federal Hill neighborhood.
Show Your Soft Side
Show Your Soft Side is a public service campaign that was created to change the mindset of young people who all-too-often view the maiming and torturing of defenseless cats and dogs as a sign of “toughness” or “manhood.” The campaign’s message that compassion toward animals is a strength, not a weakness is one that, overnight, struck a nerve with old and young alike. Today, Show Your Soft Side uses its reach and resources to build a better world for animals and, in doing so, build better adults.